Humilat participated in the prestigious Fruit Attraction Madrid 2024. This exhibition, one of the most important in the agricultural and horticultural sector, attracted more than 2,000 exhibitors from 56 countries and more than 100,000 visitors. The Humilat team returned to the show for the second consecutive year to present the latest innovations in the field of biostimulants and to further strengthen its position on the international market after its successful debut in 2023.
The first days of the fair were very productive. "The Humilat team presented its innovative biostimulant solutions such as Humilat Grow and Humilat Compo, designed to improve plant growth processes and soil quality. These products are designed to address the main challenges of modern agriculture: increasing plant hardiness, improving nutrient uptake and optimising plant growth under changing climatic conditions. Visitors to the exhibition, many of them Spanish farmers, had the opportunity to speak directly to the Humilat team and receive detailed information on the benefits and applications of these products.
Humilat's presence at the fair was a great opportunity not only to showcase its products, but also to gain a deeper understanding of market needs. The contact with Spanish farmers and other agricultural professionals allowed the company to gain important insights into the specificities and needs of this market. This valuable experience will help Humilat to adapt even more to the local market and strengthen its position. We hope that the contacts established will form the basis for sustainable and long-term partnerships not only in Spain but also in other European countries.
The preparation for and participation in the second Fruit Attraction Madrid event underlined Humilat's commitment to innovation and sustainable agriculture. The company's biostimulants were once again recognised for their ability to increase yields and support sustainability, building on the success and recognition achieved in 2023. The exhibition not only helped to strengthen existing relationships with partners, but also provided Humilat with new opportunities to expand its reach in the international market.
"Fruit Attraction Madrid 2024 was undoubtedly another milestone in Humilat's journey towards sustainable and innovative agricultural development.
